The Brief: 

This body of work was created for an incremental new business opportunity at Walmart. We were restricted to creating our retail space and unable to utilize traditional end cap or shelf space. This project required an innovative approach to retail planning and creating an easy shopping experience for the end consumer, while providing a merchandising solution for the Walmart buyer. I worked cross functionally with sales and merchandising teams to build a hanging sidekick display. From there, I built and executed a trend story that the Walmart consumer would buy into based on previous selling information with the customer. This project created 200k annual incremental business.